Internet marketing refers to the use of internet for the advertisement and promotion of products, brands, businesses or services. With the advent of internet based commerce ventures and growing number of people using internet for information, services, shopping and other activities, it has become essential to promote you product or services through the largest marketplace i.e. Internet. SEO services Cambridge UK involves a large number of business models, each having its own significance and showing the impact of internet marketing on that model.
SEO services Cambridge UK – The business models are:
E-Commerce: E-Commerce refers to the various business activities taking place on the internet through dedicated websites. There are various e-commerce websites classified on the basis of the parties involved, it could be a Business to customer (B2C) or a Business to Business (B2B) or Customer to customer (C2C). Internet marketing applies to all e-commerce models regardless of the type of e-commerce website because they all share the same platform for transactions i.e. Internet and it is very essential to promote your product or services on the platform which is your marketplace. SEO services Cambridge UK: it is a lead based model, that is, the revenue is generated by the sales of your product through the web site. It operates in the same manner as a shop where customers walk in and purchase what they want. The only difference is that it happens via internet hence it is very important to have a well-developed online promotion strategy for your business as the revenue entirely depends upon the incoming traffic to your website. Also, your digital marketing plan in this model should have high conversion rate i.e. the ratio of number of people purchasing a product or service from your website to the total number of visitors should be high. Many of the business nowadays operate entirely on this model. Regional Marketing Regional or local internet based marketing aims to target the audience from a specific area and use the internet to build a relationship which can be beneficial to the business of company. This kind of model is generally applied by small companies which find internet a broad and affordable platform for their marketing needs.