Internet marketing refers to the use of internet for the advertisement and promotion of products, brands, businesses or services. With the advent of internet based commerce ventures and growing number of people using internet for information, services, shopping and other activities, it has become essential to promote you product or services through the largest marketplace i.e. Internet. SEO services Cambridge UK involves a large number of business models, each having its own significance and showing the impact of internet marketing on that model.
SEO services Cambridge UK – The business models are:
E-Commerce: E-Commerce refers to the various business activities taking place on the internet through dedicated websites. There are various e-commerce websites classified on the basis of the parties involved, it could be a Business to customer (B2C) or a Business to Business (B2B) or Customer to customer (C2C). Internet marketing applies to all e-commerce models regardless of the type of e-commerce website because they all share the same platform for transactions i.e. Internet and it is very essential to promote your product or services on the platform which is your marketplace. SEO services Cambridge UK: it is a lead based model, that is, the revenue is generated by the sales of your product through the web site. It operates in the same manner as a shop where customers walk in and purchase what they want. The only difference is that it happens via internet hence it is very important to have a well-developed online promotion strategy for your business as the revenue entirely depends upon the incoming traffic to your website. Also, your digital marketing plan in this model should have high conversion rate i.e. the ratio of number of people purchasing a product or service from your website to the total number of visitors should be high. Many of the business nowadays operate entirely on this model. Regional Marketing Regional or local internet based marketing aims to target the audience from a specific area and use the internet to build a relationship which can be beneficial to the business of company. This kind of model is generally applied by small companies which find internet a broad and affordable platform for their marketing needs.
Yes, we already knew the meaning of seo marketing Cambridge but the question here is how to optimize it. Basically, SEO is about two things: On Page Optimization and Off Page Optimization. In this article I will discuss what does On Page Optimization means and what factors that needs to be optimized. Let me start with identifying On Page Factors. These are all objects in a website. These are html codes, keywords, keyword density, keyword proximity, keyword prominence, domain name, URL structures, sitemaps, htaccess, robot.txt and even the content. On Page Optimization is basically optimizing all on page factors. On Page Factors: Keywords are very important part in SEO. People who are new in internet industry need to research the right keywords to increase traffic in their websites. Did you remember the “Phone Directory Theory” from my first article? Even though you offer the best products with the best prices offered all over the world but your website were buried under many other websites there is no point of having a website because you will surely have lesser traffic or if worst comes to worst you might not have any traffic at all.
SEO marketing Cambridge – This why we need to research for the right seo packages to your business.
In order to find the seo marketing Cambridge, should visualize what your target market might be searching to find your website and optimize that keyword to increase your visibility on search engines. Keywords can be classified into two kinds: 1. Short tailed, 2. long tailed. Short keywords are broad keywords, meaning you might be targeting large market group while long tailed keywords are targeting smaller market group. Content is the next essential part in SEO. This where you will convince your target market to purchase your products, that is why content was called “The King”. The discipline of creating articles for online purposes is different from articles for magazines, newspaper and other publications. The difference between an article made for online purposes and the other publications made for offline distributions is the number of keywords being repeated throughout your article provided you should observe three important things which are keyword density, keyword proximity, and keyword prominence. Keyword density this is the most critical aspects of successful search engine optimization. Basically, Keyword density is the ratio of keyword or key phrases to the total number of words on a webpage. Keyword density is calculated by dividing the total of number of words on your page by the number of times of your primary keyword or key phrase you place all over your page. The recommend percentage of keyword density was around 2 – 4 %. Keyword prominence Keyword Prominence refers to how close to the top your keywords are within a webpage. It is recommended to place keywords that are important at, or near, the start of a webpage, sentence, TITLE or META Tag.